Prada Beauty is hosting four UK pop-ups to mark its retail partnership with Lookfantastic.
Prada’s beauty collection is now available via Lookfantistic’s website and includes the fashion house’s fragrance line.
The pop-ups have been designed to promote the collaboration, with Prada’s fashion team creating interactive elements and opportunities to win beauty products.
The Duke of York Square in London marks the first stop in the tour, taking place between 20 to 22 September, with the brand heading up to Edinburgh, Scotland, on 27 September.
Prada will then return to the capital on 4 October with another pop-up at Victoria Station.
The final event will run from 11 to 13 October and take place outside of Lookfantastic’s upcoming Manchester store in the Stamford Quarter at Altrincham.
Lookfantastic said the new space serves as an extension of its e-commerce offering.
Lookfantastic's upcoming Manchester store
This will also allow the THG-owned business to create more “experiential” shopping experiences alongside personalised beauty services, according to the retailer.
It will initially stock products from 90 brands including Color Wow, Sol De Janeiro, NARS and YSL.
"We are excited to bring the Lookfantastic experience to life with our concept store," Lucy Gorman, CEO of THG Beauty, told Cosmetics Business.
"This innovative retail space goes beyond products, offering a unique and immersive beauty destination.”
Prada was also among several luxury fashion houses which launched into beauty last year.
Prada Beauty’s range includes eyeshadows, lipsticks and foundations, alongside serums, creams and cleaners.
The collection was created in collaboration with make-up artist Lynsey Alexander, who was appointed as Global Creative Makeup Artist and brand ambassador in July 2023.
