Fashion brand Nobody’s Child is expanding into beauty, Cosmetics Business can reveal.
The clothing company will be launching its Goddess Collection – which includes perfume, home fragrance and skin care – in September.
John Lewis, M&S and Boots will stock the products alongside the brand’s online and bricks-and-mortar stores, with prices ranging between £12 and £35.
Founded in 2015 by entrepreneur Andrew Xeni, Nobody's Child markets itself as an ethical alternative to high street brands.
Beauty was the next “natural” step after the brand launched a lifestyle category in 2023, said Jody Plows, CEO of the brand.
“As part of our lifestyle brand journey we wanted to offer consumers that full product compliment, and beauty was where we landed,” she told Cosmetics Business.
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