Plastic electronics are the future of packaging, says report

Published: 12-Jun-2009

A new report by packaging and knowledge transfer specialist Faraday is encouraging FMCG brands to become more informed about the potential of plastic electronics for use in brand marketing and other applications.


A new report by packaging and knowledge transfer specialist Faraday is encouraging FMCG brands to become more informed about the potential of plastic electronics for use in brand marketing and other applications.

Faraday’s Laurence Hogg, the author of Plastic Electronics and the FMCG Consumer believes brand owners can make sure that they are ahead of the game by using plastic electronics in a meaningful, rather than gimmicky way. “There are… a million and one things we could do with the technology to make smart and intelligent packs and products,” commented Hogg.

Potential applications include packaging that can alert the consumer when the product is running low, while unusual marketing tools like electronic on-shelf logo displays made up of individual units are also available.

However Hogg warns against “creating a gimmick rather than a real point of sale difference for the customer”.

Hogg will discuss Plastic Electronics and the FMCG Consumer at Faraday’s Knowledge Futures Briefing 2009 in November and the full report can be requested free via 0113 284 0213 or from Faraday's website .

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