Marks & Spencer (M&S) Beauty has signed British television presenter Emma Willis as Ambassador for its reformulated own-brand range Formula.
Willis fronting the UK supermarket chain’s skin care line comes as it enters “an exciting new era”, with a repackaged look and complemented by new launch, Formula Ultra Peptide Serum (£29).
M&S Beauty’s Formula range is built on more than 30 years of skin science expertise and aims to make skin care easier to understand by being jargon-free, with Willis fronting this next chapter for the brand.
“Emma was the perfect partner to front Formula because she embodies everything the brand stands for,” James Mugford, Head of Beauty for M&S, told Cosmetics Business.
“She is trusted, authentic and relatable, with a genuine passion for skin care and wellbeing.
“Formula is all about making effective, high-quality skin care accessible to everyone, and Emma shares our
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