Handle with care
Many consumers believe that skin care designed specifically for the eye area is unnecessary and that normal cleansers, moisturisers and serums will do the job just fine. The eye care market is far from a ploy by manufacturers to pump up profits though, according to Art Pellegrino, Vice President of R&D at Elizabeth Arden: “The skin around the eye is ten times thinner that that of the face, with less collagen and elastin fibres and no subcutaneous fat,” he says. “Also, the eye area, especially with the constant muscle contractions when we blink, is one of the first places signs of ageing appear. So for all of these reasons, the eye area should be treated with products specially designed to address these specific concerns.” Targeted eye treatments also tend to be lighter in texture to avoid overloading and clogging, and free from common irritants like perfume. The way products are applied to this delicate area should also differ from the way skin care treatments are applied to the rest of the face, says Sophie Rock, Senior Brand Manager, Nivea Skincare: “Patting the eye product onto the skin with the fingertips gets circulation going without causing damage to this delicate part of the face. Make sure to pat from the centre of the face to the outside.”
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.