Estée Lauder Companies (ELC) has announced three changes to its North America leadership team to fuel its next phase of growth.
Mark Loomis (pictured left), the beauty giant’s Group President, North America, is retiring at the end of the fiscal year 2025.
Loomis has worked for the company for more than 28 years in several leadership positions, including President of Asia-Pacific.
“Mark is a visionary leader who has driven meaningful impact through nearly three decades at the company, promoting greater integration across our portfolio and regions,” said Fabrizio Freda, ELC’s President and CEO.
Loomis’s role is being split between two senior in-house executives, who will take up their new positions on 1 January to ensure a “smooth transition”.
Tara Simon (pictured right), currently ELC’s Global Brand President, West Coast Brands (Too Faced, Smashbox), will take on the role of President, North America.
Amber English, meanwhile, will become ELC’s President, Digital and Online, North America, stepping away from her current position as Senior VP, E-Commerce/Digital.
“As we embark on the next phase of growth for North America, Tara and Amber bring incredible experience that make them uniquely well-suited to capture the promise of this evolving market while advancing our strategy and ambitions,” said Freda.
“Together, their leadership marks a new chapter of growth in North America, by launching new products and taking existing ones to new audiences.
“Fueled by relevant, compelling and differentiated marketing, and serving our customers wherever they prefer to shop.”
Amber English has been promoted to ELC’s President, Digital and Online, North America
Simon will be responsible for executing the company’s North America bricks-and-mortar channel strategy across specialty-multi, department stores and free-standing stores.
“As someone who is growth obsessed, I understand the industry is fiercely competitive, and evolving to continually engage a wide range of consumers for increased prestige beauty share is more important than ever,” said Simon.
“I look forward to working closely with Amber to identify and capture fast-growing distribution opportunities, while bringing to market accelerated product innovations, scaling our hero products and responding to trends faster.”
English, meanwhile, will oversee the acceleration of the ELC’s digital-first transformation and omni-capabilities for North America.
This will include consumer acquisition, retention and brand experience strategies, while leading all e-commerce activities in the region, read ELC’s statement.
“We have a new chapter ahead of us, and I am excited to collaborate with Tara to advance the strategic direction of our North America business,” said English.
“We will continue to prioritise recruiting new consumers, engaging consumers with captivating products, and approaching improvements and distribution with an eye towards scaling growth.”
The North America team reshuffle comes at a time of change for ELC, with Freda recently announcing his intention to retire in June 2025.
ELC has also named company veteran Akhil Shrivastava Executive VP and CFO, effective 1 November.
He succeeds Tracey Travis who is retiring after more than 12 years at the helm.