English actor Robert Pattinson has landed his first major beauty campaign after being named the face of an upcoming fragrance by Dior Homme (LVMH). Pattinson is set to star in a campaign photographed by American artist Nan Golden and filmed by French director Romain Gavras.
Dior remains tight lipped on details of the scent itself, revealing only that the ad campaign will be broadcast exclusively in Europe (except the UK) and Asia (except in China and Japan).
Pattinson, 27, is known for playing Edward Cullen in the popular film adaptations of the Twilight novels by Stephenie Meyer.