Few self-made brands have disrupted the beauty industry quite like P. Louise.
What started as a small, self-funded venture has evolved into a multi-million pound empire with a fiercely loyal community, a distinctive approach to product development, and a commitment to doing things differently.
At the heart of it all is its founder and CEO Paige Williams, an entrepreneur who has built her brand with raw honesty, an unfiltered approach and an unwavering focus on experience over profit.
Now, with US expansion on the horizon, a move into hair care and a game-changing collaboration in the works alongside the launch of her highly-anticipated YouTube documentary series on 27 March, she is offering a rare insight into what it really takes to run a beauty empire.
But for Williams, the journey is about more than just cosmetics – it is about rewriting the rules of beauty retail and inspiring the next generation of entrepreneurs.
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