Live streaming, unconventional beauty and tactile hedonism are among the top opportunities to watch for on TikTok Shop in 2025.
This is according to a report by TikTok and consumer trend forecast WGSN, which launched a white paper analysing shopper behaviour on the social media platform.
The report, titled E-Commerce Reinvented: A Future Built on Connection, comes amid a boom in the number of people selling goods on TikTok.
There are more than 200,000 sellers on TikTok Shop, a 131% increase compared with the same period in 2024.
Find out which trends, brands and product categories will have the biggest e-commerce impacts this year below.