P&G fails to squash Spanish trademark registration

Published: 22-Jul-2009

US cosmetics giant Procter & Gamble has failed to persuade the European Court of Justice (ECJ) to block the registration of a trademark proposed by a Spanish competitor.


US cosmetics giant Procter & Gamble has failed to persuade the European Court of Justice (ECJ) to block the registration of a trademark proposed by a Spanish competitor.

Laboratorios Alcala Farma wants EU trademark rights to a disc-and-two-strikes sign, for cosmetics, perfumes and pharmaceuticals, which could be read ‘Oli’. P&G fears confusion with its Olay brand. However, the visual appearance of the two marks is very different said the court so “there is no likelihood of confusion”.

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