P&G fails to squash Spanish trademark registration
US cosmetics giant Procter & Gamble has failed to persuade the European Court of Justice (ECJ) to block the registration of a trademark proposed by a Spanish competitor.
US cosmetics giant Procter & Gamble has failed to persuade the European Court of Justice (ECJ) to block the registration of a trademark proposed by a Spanish competitor.
Laboratorios Alcala Farma wants EU trademark rights to a disc-and-two-strikes sign, for cosmetics, perfumes and pharmaceuticals, which could be read ‘Oli’. P&G fears confusion with its Olay brand. However, the visual appearance of the two marks is very different said the court so “there is no likelihood of confusion”.