Kérastase is set to hold its first-ever professional hair care summit, designed to educate and inspire salon owners and stylists, as it expands into wellness and hospitality.
The L’Oréal-owned hair care brand will bring together more than 400 hair care professionals from more than 40 countries in Paris, France, for the Kérastase Care Coach Summit on 15 to 16 September.
The two-day event builds on the brand’s global Care Coach Programme, a seven-month personal education programme, which is designed to develop skills and community among hair care professionals.
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Aimed at empowering the hairdressing industry, the immersive event will inspire and upskill coaches with masterclasses and workshops, as well as highlight new service innovations and product launches.
“As a brand born in professional salons for hairdressers, this ‘pro heritage’ is deeply rooted in our core DNA,” Amber Yopp, Kérastase Global Brand President, told Cosmetics Business.
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