Over half of UK consumers recognise Product of the Year logo
New research from TNS has found that 52% of UK consumers now recognise the red Product of the Year logo and that 44% would be more likely to buy goods displaying it. The awards, which recognise the most innovative products in the marketplace as voted for by over 12,000 individuals, have been running for just five years. But according to TNS, 19% more UK consumers state that they are more likely to buy goods baring the Product of the Year logo than those displaying the word ‘new’.
New research from TNS has found that 52% of UK consumers now recognise the red Product of the Year logo and that 44% would be more likely to buy goods displaying it. The awards, which recognise the most innovative products in the marketplace as voted for by over 12,000 individuals, have been running for just five years. But according to TNS, 19% more UK consumers state that they are more likely to buy goods baring the Product of the Year logo than those displaying the word ‘new’.
The awards are free to enter and are open to any product or product line launched within the last 18 months. And for the first time, those who submit entries before 12 June ensure a 15% discount if their product passes the Jury Day evaluation to reach the research stages of Product of the Year 2010.