Pure Beauty

Boots to launch online marketplace service

By Austyn King | Published: 6-Sep-2022

Launching in 2023, the retailer follows rival Superdrug in opening up its service to new and emerging brands looking to reach a wider audience

Boots, the UK beauty retail stalwart, is expanding its e-commerce offerings with the launch of Boots Marketplace next year.

Launching in spring 2023, the Boots Marketplace will allow third-party brands to list their products on boots.com, working with “hundreds” of new suppliers to bring customers a wider assortment of health, beauty, baby care and wellness brands.

Smaller and emerging brands will have the opportunity to reach “millions” of monthly customers on boots.com, while also having the chance to be considered for future in-store listings in the company's 2,247 retail locations across the UK.

“Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products,” said Paula Bobbett, Chief Digital Officer at Boots.

“We’re approaching this new opportunity for Boots with a deep understanding of our customers and the health, beauty and wellness products that they want to buy, and helps us to work with new smaller and entrepreneurial brands.”

More on Boots:

Described as the “exciting next step” in Boots' ongoing digital transformation strategy, the announcement follows the launch of rival retailer Superdrug's online marketplace service this month, which debuted with more than 200 brands including Truthbrush and Wonderskin.

Brands listed on Boots' Marketplace will join the retailer's expanding roster of beauty and health care brands as well as its own-brand ranges, which include No7, Soap & Glory, Liz Earle, Sleek MakeUP and YourGoodSkin.

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