Nivea sales boost Beiersdorf’s half-year 2022 results

Published: 9-Aug-2022

Sales of Nivea’s Luminous range performed particularly well, doubling in growth when compared with the same period last year

Beiersdorf has reported a double-digit sales boost for its half-year 2022 results, as sales for Nivea products soared during the period.

Nivea’s organic sales increased by 11.2% during the first six months of the year across the brand’s entire product portfolio.

The sun, lip, face and body categories were highlighted as key performers for Nivea's skin care division.

Sales of Nivea’s Luminous range also doubled when compared with the same period last year, and was the primary source of growth for the brand’s face care category.

Deodorants and shower gels saw strong demand in 2022 and were the standout products for Nivea’s personal care arm.

Group sales at Beiersdorf increased by 10.5% to €4.5 bn for the half-year period, driven by Nivea’s strong performance.

The company’s consumer business segment also reported sales of €3.6bn, an 11.7% rise compared with the first half of 2021.

“In an increasingly challenging environment, Beiersdorf carried the strong growth momentum from the start of the year into the second quarter and posted double-digit sales growth at Group level,” said Vincent Warnery, CEO of Beiersdorf.

Beiersdorf’s other major skin care player La Prairie lagged slightly with a 1.8% increase in sales during H1, affected by Covid-19 lockdowns in China during the period.

Sales were impacted by a number of Covid restrictions including PCR test requirements before entering department stores.

The Derma brands Eucerin and Aquaphor, meanwhile, had organic sales growth of 26.6% across Beiersdorf’s major geographic regions.

This included the United States and Germany, which both saw strong gains in market share and growing sales, but the company also noted a strong performance in Latin America.

Beiersdorf said the current volatility of the economic market means its full-year guidance will remain unchanged for the current time.

The company expressed its concerns around the ongoing supply disruptions, risks from potential gas shortages and inflation going into the second half of the year.

“In the second half of 2022 we expect additional headwinds from economic and political tensions, and are confirming our full-year guidance,” added Warnery.

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