Voted on Friday, The CEW Consumer Choice Best New British Brand, YOUR gorgeous SKIN created by multipurpose beauty experts Dr.PAWPAW achieves recognition in the skin care category, adding its brand to big retail players in the UK and beyond
The article is sponsored by Dr PawPaw
After only launching in the first quarter of this year, the vegan collection is already making a big impact not only domestically but also on a global scale. The 9 piece range of multipurpose solutions has been available on one of beauty’s biggest e-tailers Look Fantastic and in June launched in-store and online at Superdrug nationwide. In addition to other UK high street stores, including Urban Outfitters and Oliver Bonas.
The collection is also proving a success across the European market, selling in: Ireland, Greece, Italy, Bulgaria and Romania. Stocked in retail chains, including DM, Hondos, OVS and McCauley's Pharmacy.
The full range will expand further across the Middle East in Life Pharmacies and has its US debut later this year. YOUR gorgeous SKIN is also available for millions of international travellers and can be picked up in airports from Eurotrade Munich to one of the world's leading travel retailers WHSmith International, found in over 30 countries and more than 120 airports around the globe.
The YOUR gorgeous SKIN portfolio is already featuring sell-out heroes with its SPF 50+ day cream and 4 in 1 face serum and Look Fantastic are reporting a continuous uplift in sales and increase in brand searches.
Johnny Paterson, Dr.PAWPAW and YOUR gorgeous SKIN co-founder, says:
“When we introduced this collection, we wanted to bring a universal multipurpose range to customers, an area we noticed a gap in the market for. This offering is proving a success through the roll out we are having worldwide. “By the end of 2023, YOUR gorgeous SKIN will be cross-continent bringing our brand to the masses.
“We are forever grateful to our retail partners and incredibly humbled to see our skin care range join our balms and line the shelves around the world. “To have a section in a highly competitive category like skin care is a testament to its accessibility, all while ensuring we simplify a very overwhelming category and adhere to our brand ethos and values.”
The skin care range features a world first - papayaluronicTM - a trademarked formulation which provides the nourishing and soothing effects of the papaya extract, teamed with 8x hyaluronic acids which absorb into all layers of the skin for instant and long-lasting hydration, resulting in super soft skin.
As a disruptor brand to the sector, YOUR gorgeous SKIN is for all skin types, whether oily, dry or combination, delivering its promise to bring an inclusive range for all.