Last month, Dr.PAWPAW’s co-founder Pauline Paterson attended the two day launch event in Dubai, to generate brand awareness, increase exposure and create buzz around the brand and its latest range YOUR gorgeous SKIN, containing a world-first innovative ingredient: papayaluronicTM.
Available in Life Pharmacy and Watsons stores across the region, this new pioneering multipurpose skin care collection champions science and performance. Containing its trademarked formulation papayaluronicTM, it provides the nourishing and soothing effects of the papaya extract, teamed with 8x hyaluronic acids which absorb into all layers of the skin for instant and long-lasting hydration, resulting in super soft, deeply hydrated skin. Also complemented by a host of top-level Korean skin care ingredients including Bakuchiol, Vitamin C, Vitamin E and Retinol.
On Day One at Instagram hotspot Saya Brasserie, the team hosted a remarkable event, inviting influencers, press, and buyers to not only showcase its product range but also to educate about the range’s unique qualities. Co-founder Pauline presented the range’s benefits and features, assisted by a model and a face yoga expert. In just 24 hours, the brand witnessed an astounding 383 pieces of social media coverage flooding in. The momentum carried on into Day Two at Life Health and Glow, where Pauline
and the team engaged with customers and influencers at an in-store event. As part of the grand launch campaign, YOUR gorgeous SKIN even had a branded podium
and the captivating brand videos playing throughout the store, creating an immersive experience for all who attended.
The nine piece, streamlined skin care range includes a supercharged 4 in 1 face serum that effectively delivers multiple skin benefits- smooths, hydrates, brightens and firms - combining four serums into one dynamic formula; a 3 in 1 cleansing balm, brightening eye cream, hydrating day cream, and rejuvenating night cream, as well as three sheet masks: hydrating, glowing and soothing. Another member of the innovative collection is the SPF 50 pa++++ day cream, which sold out on shelves by the end of Day Two of the Dubai launch event and has been a sell out success in the UK.
Together with its innovative skin care range, Dr.PAWPAW continues to be available in the UAE with its famous clear and tinted balms, all free of petroleum, as well as the US best-seller, Scrub & Nourish, a multi-award winning innovative lip scrub and balm duo pot, blending together a hard-working sugar scrub, containing Dr.PAWPAW’s iconic Mango & Coconut scent, to buff away dry, flaky skin and the Original Balm to restore lips.
