Dr. PAWPAW’s co-founder, Pauline Paterson, and her team attended the launch event in Dublin last week. In order to build brand recognition, expand visibility, and generate excitement for the brand’s newest product line, YOUR gorgeous SKIN. A vegan, streamlined range including nine accessible, multipurpose solutions.
Introducing a world-first, pioneering ingredient: papayaluronicTM. The brand’s trademarked formulation offers the nourishing and soothing qualities of papaya extract with 8 hyaluronic acids. These contain different molecular weights and sizes to flood all four levels of the skin and protect the outer barrier. Providing instant and long-lasting hydration, resulting in super soft skin all day long.
The launch event took place at one of Dublin’s newest hotspots, The Mont Hotel, where well known faces came out to find out all about the brand’s latest venture into skin care.
The guest list included prominent members of the press, influencers, beauty connoisseurs, and renowned makeup artists. Here, attendees had the opportunity to explore the collection, while savouring PAWPAW inspired cocktails and delectable canapés.
Dr.PAWPAW co-founder Pauline attended the event to personally introduce and discuss the innovative product range, meeting with high-profile beauty editors from VIP, Stellar and The Gloss magazine. Make-up artist Patrick Blue was also present to provide expert insights on the application of the skin care range and lip balms. In addition, Dr.PAWPAW’s famous multipurpose balm range was showcased, together with its hair care products. Finally, the event offered the unique opportunity for guests to enjoy a manicure experience inspired by the YOUR gorgeous SKIN colour palette, culminating in an evening that epitomised sophistication and beauty.
Available in McCauley Pharmacy, CH Tralee and Dowlings Pharmacy, this new pioneering multipurpose skin care collection champions science and performance. In addition to its trademarked formulation papayaluronicTM, the range features a host of top-level skincare ingredients, including Bakuchiol, Vitamin C from the green tangerine, Vitamin E and Retinol.
Together with its innovative skin care range, Dr.PAWPAW continues to be available in Ireland with its famous clear and tinted balms, all free of petroleum, its best-selling. It Does It All - 7 IN 1 Hair Treatment Styler, as well as the US best-seller, Scrub & Nourish, a multi-award winning innovative lip scrub and balm duo pot.
