Keep an eye out for the rainbow stripes around the capital
Dr.PAWPAW, the expert creators of multipurpose products launch a large scale localised marketing campaign in the form of taxi wraps. To celebrate the launch of its much anticipated and innovative new skinc are range YOUR gorgeous SKIN - Dr.PAWPAW has strategised a full twelve month launch campaign from March 2023 - March 2024. The London-based brand now move onto its out of home activity as the range debuted into superdrug stores nationwide in June.
From July 2023 - November 2023 - Dr.PAWPAW has created full scale taxi wraps with Cab-E Media that features its bright and vibrant skin care branding that will grace the streets of London. The campaign will be featured on and in the modernised electric vehicles to keep in with the brands eco-conscious mission.
Rainbow stripes will be seen around London and once inside the taxi, customers can find out more information on the range and also enter the competition to win a complete collection of the skin care worth over £110!
The activity follows a successful three day launch event at Electric Space, London with over 500 guests including press, influencers, buyers, KOL’s and entrepreneurs. YOUR gorgeous SKIN created by Dr.PAWPAW is a new pioneering skin care collection that champions science and performance whilst staying true to the brands environmental values.
A fully vegan range, suitable for all skin types that is vegan and introduces to the market a new trademarked ingredient Papayaluronic TM - a blend of papaya and 8 x hyaluronic acids which absorb into all layers of the skin for instant and long-lasting hydration, resulting in super soft skin.