Pure Beauty

Watsons China doubles-down on wellness in wake of Covid-19

By Julia Wray | Published: 8-Aug-2022

The retail chain's Health Care Zone will cover stores in more than 270 Mainland China cities

Hong Kong health and beauty store chain Watsons has launched a Health Care Zone in Mainland China, covering online and more than 1,200 physical stores in 270 cities.

Watsons China said the move caters to a surge in consumer interest in health and wellness as a result of the pandemic.

Cities covered include Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Chengdu and Wuhan.

Watsons China’s new Health Care Zone offers six categories of health products, including a variety of vitamin supplements, health foods, skin care products, personal care, seasonal care and health care products.

The range currently has almost 1,500 health care items, which is slated to grow to 1,800 by the end of 2022.

“Watsons is China’s leading health and beauty retailer, with more than 60 million members and more than 200 million users on online platforms, covering 90% of metropolitan women aged 18-45,” said Kulvinder Birring, CEO of Watsons China.

“With a deep understanding of the needs of customers, we bring them the best health and beauty brands from across the world.

“As customers seek out ways to care for their own and their family’s health, Watsons has expanded its business in health products, complementing the make-up and personal care products that customers love, with an aim to become customers’ most-loved retailer.”

Watsons is the leading health and beauty retailer across Asia and is the flagship in A.S. Watson Group’s portfolio, which includes Superdrug, The Perfume Shop and Rossmann, among others.

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