Pure Beauty

Watsons partners with Kenvue, L’Oréal and P&G on Asia-wide sustainability drive

By Julia Wray | Published: 27-Jul-2023

The retailer will launch a new ‘Green Smiles Campaign’ with Kenvue and continue programmes with P&G and L'Oréal

Health and beauty retailer Watsons has joined forces with Kenvue, L’Oréal and Procter & Gamble (P&G) across several sustainability initiatives. 

Ahead of World Conservation Day on 28 July, The A.S. Waston-owned business said it would work with Kenvue – the consumer health spin-off of Johnson & Johnson – on an Asia-wide ‘Green Smiles Campaign’, aimed at inspiring customers to make sustainable choices. 

In Watsons Taiwan, Kenvue will plant one tree for every customer who purchases a 'sustainable choices' product, while Watsons Indonesia’s customers will help save a sea turtle upon buying a 'sustainable choices' product. 

In Thailand, meanwhile, customers will be able to learn sustainability tips through gamification and join beach clean-up activity with KOLs.

In Hong Kong, Watsons and P&G will containe their Plastic Reborn programme to encourage customers to recycle plastic containers. 

This year, the retailer said it plans to reprocess the plastic bottles collected through the programme since it launched in 2021 and transform them into 3D printing materials suitable for STEM education in primary and secondary schools.

Meanwhile, in Hong Kong, Taiwan, Philippines, Thailand and Indonesia, Watsons said it would strengthen its relationship with L’Oréal via its Beauty for Future recycling campaign. 

Here, customers can recycle a range of beauty containers, from foundation bottles and skin care tubs, to lipstick tubes at Watsons stores.

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