Superdrug partners with influencer Ateh Jewel on limited edition eyeshadow palette

By Amanda May | Published: 26-Oct-2023
Colour Cosmetics Retail

The beauty retailer announced that its own brand make-up range Studio London has collaborated with the beauty journalist at British Beauty Week

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Superdrug has partnered with beauty journalist and diversity activist Ateh Jewel on a limited edition eyeshadow palette. 

The £5 Playtime! Curated by Ateh Colour Icon Eyeshadow Palette is an exclusive for the UK beauty retailer’s own-brand make-up collection, Studio London. 

The collaboration was announced at

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