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Analysis
Arbelle reveals the most profitable personalisation strategies for cosmetic brands
Read moreThe paradox of choice has become a costly challenge, with the majority of consumers abandoning their carts when faced with too many options. Arbelle’s free webinar, “The ROI of Personalisation in Beauty,” will show how leading brands use personalisation to simplify decisions, improve the customer journey, and drive revenue growth
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Analysis
Arbelle reveals the most profitable personalisation strategies for cosmetic brands
The paradox of choice has become a costly challenge, with the majority of consumers abandoning their carts when faced with too many options. Arbelle’s free webinar, “The ROI of Personalisation in Beauty,” will show how leading brands use personalisation to simplify decisions, improve the customer journey, and drive revenue growth
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Colour Cosmetics
Analysis of 2025’s biggest beauty brand closures: From Ami Colé to REN Clean Skincare
A saturated market and increasingly volatile conditions are putting strain on the beauty industry as an increasing number of brands, from Ami Colé and REN Clean Skincare to Youthforia, close their doors this year