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Colour Cosmetics
MAC Cosmetics’ big bet on TikTok Shop UK is beginning to pay off, but can it last?
MAC Cosmetics has delivered a record-breaking debut on TikTok Shop UK, achieving the highest day one sales for any beauty brand launch in the platform’s category history. The Estée Lauder Companies-owned legacy player explains why this retail ‘pivot’ was necessary
Skin Care
Analysis: Is Unilever right to pin all its hopes on beauty?
After completing a staggering $44.8 billion deal to sell its food business, Unilever is betting all of its chips on beauty, personal care and wellness. But is this the right move for the conglomerate, and what does its future hold?