VOTE: Best New Retail & Brand Innovation

Published: 28-Aug-2015

Pure Beauty Awards celebrates the best in beauty!

VOTE: Best New Retail & Brand Innovation

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Finance
Ulta Beauty’s Q2 sales boosted by K-beauty, but CEO warns of trend’s ‘fast fashion’ trap

Ulta Beauty’s Q2 sales boosted by K-beauty, but CEO warns of trend’s ‘fast fashion’ trap

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K-beauty delivered double-digit sales growth in Q2 2026 for Ulta Beauty, but the US beauty retailer's CEO Kecia Steelman warned of getting caught up in the ‘fast fashion’ attitude of the trend amid a focus on prioritising other markets like China

Trending Articles

  1. The surprising reason behind Vaseline’s recent ‘Baseline’ rebrand The Unilever-owned heritage beauty brand has updated its display name on social media to Baseline, sharing a message confirming its ‘rebrand’ – all inspired by a Korean beauty content creator
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    Exclusive: Estée Lauder Companies establishes regional Hair Care Hub led by new VP and GM Kathleen Mitchell Newly appointed VP and GM Kathleen Mitchell will lead Estée Lauder Companies new Hair Care Hub, which is based in London, UK. It will serve as ‘a regional centre of excellence’ for the beauty giant’s hair care portfolio
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    The beauty product recalls of 2026 so far From Bondi Sands and Hello Sunday’s mineral sunscreens to Oribe’s Serene Scalp Densifying Shampoo and Schwarzkopf Professional Osis Grip, these are the beauty products that have been recalled in 2026
  4. Target to launch new Target Beauty Studio in more than 600 stores next month The US beauty retailer will unveil its upgraded specialty beauty experience, Target Beauty Studio, in more than 600 stores on 10 September to strengthen its business, featuring more than 90 prestige, emerging and global brands – two thirds of which are new to Target
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    Move over K-beauty: K-pharmacy is Korea’s new clinical skin care trend The next wave of K-beauty growth starts in the pharmacy, as K-pharmacy skin care brands like Dr. Reju-All, Dr. Althea and Aestura bring clinical, science-led formulas to the mainstream

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Finance
Ulta Beauty’s Q2 sales boosted by K-beauty, but CEO warns of trend’s ‘fast fashion’ trap

Ulta Beauty’s Q2 sales boosted by K-beauty, but CEO warns of trend’s ‘fast fashion’ trap

K-beauty delivered double-digit sales growth in Q2 2026 for Ulta Beauty, but the US beauty retailer's CEO Kecia Steelman warned of getting caught up in the ‘fast fashion’ attitude of the trend amid a focus on prioritising other markets like China
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
‘No skin care dilemma’ for Kelly Rowland as singer is named Olay Global Brand Ambassador

‘No skin care dilemma’ for Kelly Rowland as singer is named Olay Global Brand Ambassador

‘Dilemma’ and ‘When Love Takes Over’ singer Kelly Rowland will take part in a Reddit AMA and TikTok Shop launch centred on Olay’s Super Collection as part of her new role as Global Brand Ambassador for the Procter & Gamble-owned heritage skin care brand
Colour Cosmetics
Charlotte Tilbury rallies Jerry Hall and Grace Van Patten to front ‘blockbuster’ Airbrush Flawless campaign

Charlotte Tilbury rallies Jerry Hall and Grace Van Patten to front ‘blockbuster’ Airbrush Flawless campaign

Jerry Hall joins US actress Grace Van Patten and models Leni Klum, Duckie Thot, and Noor Stars to front a campaign promoting Puig-owned Charlotte Tilbury’s new Airbrush Flawless Blur Loose Powder and Blush Blur products
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Media
Maybelline New York’s Love Island USA partnership gave its Lifter Gel a 10x sales boost

Maybelline New York’s Love Island USA partnership gave its Lifter Gel a 10x sales boost

New data from analytics platform Daash Intelligence revealed the power of brands such as Maybelline New York partnering with reality television show Love Island USA, and the ‘significant cultural and social conversation’ around it ahead of the season eight reunion show
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Ingredients
Nivea extends longevity offering with epigenetics eye serum featuring cryogenic technology

Nivea extends longevity offering with epigenetics eye serum featuring cryogenic technology

The skin care brand’s Cellular Epigenetics Age Rewind Eye Serum, fronted by singer Cheryl Cole, is designed to ‘give consumers more options to support their skin's long-term health’. It builds on the success of Nivea’s Cellular Epigenetics Age Rewind Face Serum
Colour Cosmetics
Cosmetics Business picks: 6 August beauty launches you need to know

Cosmetics Business picks: 6 August beauty launches you need to know

From Fenty Beauty’s reimagined foundation to Olaplex’s first styling product and Ouai’s fig-leg fragrance drop, discover this week’s best new beauty launches
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Hair Care
Exclusive: Estée Lauder Companies establishes regional Hair Care Hub led by new VP and GM Kathleen Mitchell

Exclusive: Estée Lauder Companies establishes regional Hair Care Hub led by new VP and GM Kathleen Mitchell

Newly appointed VP and GM Kathleen Mitchell will lead Estée Lauder Companies new Hair Care Hub, which is based in London, UK. It will serve as ‘a regional centre of excellence’ for the beauty giant’s hair care portfolio
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