Pure Beauty

Target and Ulta share further details of Ulta Beauty at Target collab


The US retail stalwarts reveal key brands due to be sold through their ‘store-in-stores’

US retail corporation Target and cosmetics chain Ulta Beauty have unveiled details of their Ulta Beauty at Target initiative, which is due to roll out across more than 100 Target stores and online this August.

Announced back in 2020, the strategic partnership eventually aims to put these ‘shop-in-shops’, currently selling 50 curated brands, in a total of 800 Target stores across the US.

According to the retail giants, each Ulta Beauty at Target will be prominently placed near the existing Target beauty section and will feature specialised displays and discovery zones, as well as on-trend, seasonally relevant offerings.

The immersive experience will also continue via Target.com and the Target app, which are said to boast an elevated look and feel.

The assortment of prestige brands due to be sold through Ulta Beauty at Target includes (but is not limited to) Anastasia Beverly Hills, Ariana Grande, bareMinerals, Bumble and bumble, Clinique, Drybar, IT Cosmetics, Jack Black, Juvia's Place, MAC Cosmetics, Madison Reed, Morphe, PATTERN, Philosophy, Smashbox, St. Tropez, Sunday Riley, Tarte, The Ordinary, Too Faced, TULA Skincare, Ulta Beauty Collection and Urban Decay.

Kecia Steelman, Chief Operating Officer at Ulta Beauty, said of the collaboration: “As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences.

“Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged.

“Our dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus.”

"Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target's incredible beauty assortment,” added Christina Hennington, Executive Vice President and Chief Growth Officer at Target.

“This unique partnership is another way we continue to elevate the guest experience across our multi-category business to drive traffic and preference as we meet guests' needs in innovative ways.

”With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience."


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