Pure Beauty

Superdrug launches express 2-hour home delivery service in the UK

By Austyn King | 11-Nov-2021

Brits will be able to shop the health and beauty retailer's extensive range of brands including Starface, B. and Drew Barrymore's Flower Beauty

Brits can now have their favourite health and beauty products delivered to their doors in just two hours as Superdrug launches its new super-fast home delivery service.

Available from almost 300 stores across the UK, the A.S. Watson-owned retailer teamed up with rapid delivery specialists Stuart to offer consumers a more accessible and convenient way to shop in time for the busy holiday shopping season.

For a delivery charge of £5.50, within a radius of 2 miles from their chosen store, consumers will be able to order beauty and personal care products from the retailer's extensive range of brands, including Superdrug exclusives such as Starface, Hada Labo and Drew Barrymore's Flower Beauty, as well as its own-brand selection including cosmetics brand B. and skin care brand Me+.

Matt Walburn, E-commerce Director at Superdrug, said: “At superdrug.com, we are always looking for new ways to evolve and innovate our omni-channel shopping experiences for our growing customer base.

“Rapid same day delivery, fulfilled by our incredible store teams and delivered by our partner Stuart, will fit brilliantly alongside our market leading 30-minute Order and Collect in-store offering.”

The service follows the launch of Superdrug's Store Insider this summer, which connects consumers shopping online with beauty consultants at its bricks-and-mortar stores as part of its ongoing Offline plus Online (O+O) strategy to bridge the gap between e-commerce and physical shopping.

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