The L’Oréal-owned aesthetic brand’s activation starts in New York and teaches visitors about the importance of integrating treatments and skin care
The truck will give visitor's a glimpse into the brand's service-led stores, SkinLabs
The L’Oréal-owned aesthetic brand’s American tour will give visitors access to professional skin consultations and two 30-minute beauty treatments.
The aim is to offer a glimpse into the company’s service-led skin care stores, SkinLabs.
Guests will receive a US$50 treatment credit at the pop-up to use in the future at one of SkinCeuticals ten SkinLab locations.
Samples of the brand’s C E Ferulic vitamin C serum, H.A. Intensifier corrective serum and Phyto Corrective Masque will also be available.
The SkinCeuticals Treatment Tour begins in New York City from 8 to 10 September to coincide with New York Fashion Week.
Further stops will be scheduled in Atlanta, Austin, Chicago, Los Angeles, Nashville, San Diego and Washington.
Dates for these locations have not yet been revealed.
Inside SkinCeuticals treatment truck which is hitting the road
"Today, only 43% of consumers understand the importance of using skin care products to maximise their treatment results,” said Amy Sloan, Senior Vice President of Business Strategy and Growth at SkinCeuticals.
“As pioneers of integrated skin care, the tour underscores our commitment of educating consumers on integrating treatments and skin care, by bringing the results directly to them.”
Treatments on offer at the pop-up include Facial Peel – a gentle chemical exfoliation for the face said to enhance texture, unclog pores and boost hydration.
Hand Peel, meanwhile, is a chemical exfoliation treatment for the hands which claims to accelerate the skin's natural cell turnover.