Sisley lays bets on Las Vegas

Published: 21-May-2014
Skin Care Retail

This month, French selective brand Sisley will open its first own-name store in the US in Las Vegas

This month, French selective brand Sisley will open its first own-name store in the US in Las Vegas. The 750sqft outlet will be furnished in a style inspired by the apartment of the firm’s founder, Hubert d’Ornano, but with a Vegas twist. Furnishings include oak flooring, display units in white Corian embellished with an orchid motif, a centrepiece of a French crystal chandelier and colour provided by light blue upholstery and mother-of-pearl tiling. The outlet will also feature a spa room where clients can try out the brand’s products. Sisley now says itis searching for space in Manhattan for an East Coast flagship.

Sisley is currently distributed in over 100 outlets in the US selective network, including stores such as Barneys, Bloomingdale’s and Nordstrom. The firm is also very strong in Asia, where it has a dozen stores in Hong Kong, Macau and Taipei, plus three stores in China with another three other outlets soon to open. However, the firm has no standalone store in its home country of France. In December last year, Sisley opened a US website, sisley-paris.com, which the firm claims has enabled it to significantly to boost its US distribution.

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