This month the focus is on sun care and the state of the market now compared to the same period last year. This category encompasses sun protection, self-tanning and aftersun products and the results show an interesting development: there has been a drop in the Advertising Value Equivalent (AVE) that self-tanning products have achieved versus a gain in this area for protective creams, sprays etc.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
