Advertising spotlight – sun care

Published: 16-Apr-2014 Featured companies: mmi by CARMA
Media Retail Marketing Sun Care

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

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This month the focus is on sun care and the state of the market now compared to the same period last year. This category encompasses sun protection, self-tanning and aftersun products and the results show an interesting development: there has been a drop in the Advertising Value Equivalent (AVE) that self-tanning products have achieved versus a gain in this area for protective creams, sprays etc.

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Featured companies

Our mission is to help beauty companies increase awareness & conversion to deliver sales growth. We help brands to optimise the consumer journey and maximise their return on...
  • Companies:
  • Beiersdorf
  • L'Oreal
  • Estée Lauder Companies
  • Elizabeth Arden
  • COTY
  • Clarins
  • St Tropez
  • Unilever
  • Walgreens Boots Alliance
  • Fake Bake United
  • Dove Spa
  • Sienna-X
  • Asda
  • Sisley
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