This month the focus is on sun care and the state of the market now compared to the same period last year. This category encompasses sun protection, self-tanning and aftersun products and the results show an interesting development: there has been a drop in the Advertising Value Equivalent (AVE) that self-tanning products have achieved versus a gain in this area for protective creams, sprays etc.

Advertising spotlight – sun care
Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure
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The untold story of… La Roche-Posay’s Anthelios sunscreen
Read moreThe L’Oréal-owned brand reveals how its 39-year-old Anthelios SPF franchise became, and has remained, a category-defining sun care range in Cosmetics Business’ ‘Untold Story’ series
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Colour Cosmetics
Exclusive: Estée Lauder Companies’ game plan to dominate the UK beauty market
Pernilla Nyberg, Senior VP and GM of Estée Lauder Companies UK & Ireland, is tasked with enhancing the company’s position in the UK – the world’s third largest beauty market – using a new, very region-specific strategy approach. This is how it is going…