Advertising spotlight – sun care

Published: 16-Apr-2014
Media Retail Marketing Sun Care

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

You need to be a subscriber to read this article.
Click here to find out more.

This month the focus is on sun care and the state of the market now compared to the same period last year. This category encompasses sun protection, self-tanning and aftersun products and the results show an interesting development: there has been a drop in the Advertising Value Equivalent (AVE) that self-tanning products have achieved versus a gain in this area for protective creams, sprays etc.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Elizabeth Arden
  • mmi by CARMA
See more

You may also like

Skin Care

Coty’s Orveda unveils Thailand flagship, La Maison Orveda Bangkok

Read more
The opening marks the French biotech skin care brand’s first Thailand Maison as the company continues to grow its network of global Maisons

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Pinterest's 2026 beauty trend predictions: ‘Glitchy Glam’ and ‘Cool Blue’ set to dominate Naureen Mohammed, Director of CPG at Pinterest UK, unveils the social media platform’s highly-anticipated Pinterest Predicts 2026 report, and breaks down the aesthetics beauty lovers will be tapping into next year in this exclusive column
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Marionnaud pulls out of Poland The retailer is looking to complete the process in Q1 of 2014
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Inside the fall of the beauty influencer: Declining trust, GRWM fatigue and more Myriad factors – from decreasing trust, GRWM fatigue and the rise of micro-celebrities and nano-influencers – are placing increased stress on the modern-day beauty influencer. Can content creators continue to carve out a place for themselves within a rapidly evolving beauty space?
  4. Chanel lights up London’s Covent Garden with ‘enchanted’ festive pop-up The luxury beauty and fragrance house’s UK Christmas activation allows visitors to explore a light installation and listen to live music performances on certain days
  5. Reality TV star and entrepreneur Lisa Barlow sells N+B beauty business For an undisclosed sum, the ‘The Real Housewives of Salt Lake City’ personality sold her business to e-commerce group Channel Op

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

Skin Care

Coty’s Orveda unveils Thailand flagship, La Maison Orveda Bangkok

The opening marks the French biotech skin care brand’s first Thailand Maison as the company continues to grow its network of global Maisons
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From Bobbi Brown to The Ordinary: 2025’s most impactful beauty book launches

Hardback and coffee table-style books that bust misleading skin care myths, decode formulation jargon and share key business advice have been created by beauty big hitters, including Caroline Hirons, Anastasia Soare, Puig and more
Colour Cosmetics

MAC Cosmetics partners with Taylor Momsen on 2025 ‘Where Are You Christmas?’ make-up look

Singer Momsen wears grunge holiday make-up, created by the Estée Lauder Companies-owned giant, in the music video for her 2025 rock cover of festive song ‘Where Are You Christmas’ – which she saung as a child in the 2000 festive movie The Grinch
Hair Care

L’Oréal Paris doubles down on Arsenal partnership by teaming up with footballer Declan Rice

L’Oréal Paris UK&I has announced a new partnership with Arsenal midfielder and England footballer Declan Rice to champion two of its products ranges
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Rare Beauty, L’Oréal Paris and Rhode this year’s holiday winners in terms of social influence

The winners of this year’s Christmas ‘holiday race’ were decided months ago in terms of social influence, according to new data from influencer marketing analyst Traackr, through consistent and strategic investments into communities and creators
Regulatory

Boots recalls Wet n Wild eyeliner after ‘non-conformity’ identified

The UK beauty and health retailer has urged consumers to ‘not use the product’ and to return the Proline Felt Tip Eyeliner within the next six months
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Medik8 bills generative artificial intelligence as the future of beauty marketing

Medik8 is utilising 3D AI ‘Digital Twin’ technology to significantly cut down the time it takes to create content. Here’s why the science-backed, L’Oréal-owned skin care brand believes in the future of artificial intelligence
Subscribe now