Advertising spotlight – female skin care

Published: 25-Feb-2014 Featured companies: mmi by CARMA
Media Retail

Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

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Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

This month the focus is on female skin care coverage in the UK press for last year, from 31 December 2012 to 31 December 2013. The results include products such as Chanel Le Weekend to YSL Forever Light Creator Serum, both luxurious products for the face which have proved very popular since they launched last year.

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Featured companies

Our mission is to help beauty companies increase awareness & conversion to deliver sales growth. We help brands to optimise the consumer journey and maximise their return on...
  • Companies:
  • Beiersdorf
  • L'Oreal
  • Estée Lauder Companies
  • Elizabeth Arden
  • Chanel
  • Simple Essentials
  • Clarins
  • Elemis
  • Origins Natural Resources Inc
  • Sanctuary
  • Walgreens Boots Alliance
  • Sisley
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  1. The Body Shop appoints CMO and CFO to drive growth post-acquisition Penny Brook and Sally Dowling have joined the British beauty retailer’s executive leadership team, with the aim to bring the company back to its former glory
  2. Space NK to open debut Liverpool store in June It comes after Space NK opened the largest store in its portfolio following an extensive refurbishment to its west London outlet
  3. Sephora’s ambitious plan to open 20 UK stores by 2027 The LVMH-owned retailer’s Global President and CEO, Guillaume Motte, wants to ramp up Sephora’s UK expansion plans to challenge established players
  4. Bridgerton’s Adjoa Andoh stars in Boots Christmas ad as Mrs Claus The UK beauty retailer's Christmas campaign for 2024 will also increasingly target men for the first time
  5. Patrick Ta defends $42 eyeshadow pricing amid backlash The debate has sparked mixed reactions from influencers and consumers

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