Sex and the City reboot sends Sarah Jessica Parker's Lovely fragrance sales soaring

The Perfume Shop reported a 91% increase in sales following the actress' announcement on Instagram that the iconic series will be returning

Sales of Sex and the City star Sarah Jessica Parker's Lovely fragrance have skyrocketed following the announcement of the show's reboot, according to The Perfume Shop.

The hit US sitcom, which follows the lives and loves of four friends in New York City, originally aired for six seasons from 1998-2004, going on to spawn two movies and a spinoff series, The Carrie Diaries.

Parker, who played journalist Carrie Bradshaw in the series, confirmed the reunion rumours in an Instagram post, sharing a teaser trailer alongside the caption: “I couldn't help but wonder... where are they now?”

And it appears the upcoming revival has reignited consumers' appetite for all things SATC, as the Perfume Shop reported sales of Parker's Lovely fragance have almost doubled, jumping . . .

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