Coty has unveiled Infiniment Coty Paris, the premium fragrance collection it previously teased as its most ambitious to date.
The high-end project is the brainchild of Coty’s CEO Sue Y Nabi and businessman Nicolas Vu.
Nabi and Vu are also the founders of Orveda, the ultra-luxe, Coty-owned skin care brand they developed in 2014.
A line-up of 14 fragrances is set to go live via e-commerce site infinimentcoty.com.
According to WWD, the fragrances use a patent-pending technology called Molecular Aura, which captures notes from a scent’s top, heart and bottom, then releases them altogether over time.
Fragrances in the line-up include Matin de Jade, a fresh cologne with notes of ginger and tea; sweet, orange blossom-based Soleil d’Ikosim; and Encore Une Fois, which combines amber and vanilla notes.
Infiniment Coty Paris juices are housed in refillable perfume bottles that are stackable and reusable.
Vu’s packaging design echoes the letter ‘i’, with a spherical cap, standing for ‘I am’.
A 75ml parfum is €230, while a discovery set featuring five 10ml sprays costs €160.
The brand will run a pop-up in Paris, at 5 Rue des Blancs Manteaux, which will open for at least six months from 20 March.
There will also be an Infiniment Coty Paris flagship at Liberty London, debuting 24 March, and a boutique stocking both the fragrances and Orveda in New York this summer.