After two tumultuous years, consumers are looking for well-being and a come back to the roots in their self-care rituals. Cosmetic brands take more and more inspiration from ancient beauty rituals and turn to minerals to take care of skin.
Minerals have been used for centuries and are essential for skin health and beauty due to their protective, anti-inflammatory or anti-aging properties, etc.
Nowadays, minerals suggest strength and dependability and their origin is often associated with the Earth, thus meeting the demand for efficient and clean products in wellness routines.
Therefore, minerals regain popularity in beauty. For example, Google searches for “zinc skin care” increased by 93% over the last year and for “copper skin care” increased by 55% in the past six months.
Often found in waters and muds, they are now powered by science, functionalised for different benefits, like peptides or salts.
By mastering responsible chemistry, Seppic offers SEPITONIC™ M3.0 a multi-mineral complex resulting from the combination of essential minerals (magnesium, copper and zinc) to maintain the balance of the skin cells and of smart vegetal-based anions acting as biological mineral carriers. It acts as a mineral-based cell fuel by improving the skin cell vitality.
It also prevents glycation and protects the skin from indoor pollution and oxidative stress.Thus, skin is oxygenated, skin texture is visibly improved and deep wrinkles are reduced.
This is how the alliance of old-times beauty practices and science brings a breath of efficacy into modern cosmetics.
Find out more about SEPITONIC™ M3.0 here.
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