From Chanel’s Les Beiges Water-Fresh Tint to Laura Mercier’s Real Flawless Weightless Perfecting Foundation, blockbuster facial make-up skus embodying the skinimalism trend offer a lightweight take on foundations.
It is a club recently joined by Estée Lauder Companies-owned MAC Cosmetics, which launched its first liquid foundation in a decade earlier this year, promising glowing, ‘expensive-looking’ skin.
Commenting on the brand’s new Studio Radiance Serum-Powered Foundation, MAC Cosmetics’ SVP of Global Marketing, Aida Moudachirou-Rebois, says: “Rising make-up trends embrace a healthy, glowing, natural complexion with more emphasis on skin health. Showcasing flaws is encouraged and part of the playfulness.
“A growing number of consumers are looking for coverage that will not mask their skin,” she adds.
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- Companies:
- Estée Lauder Companies
- Seppic
- Alfa Chemicals
- Adina Cosmetic Ingredients
- Azelis Group
- Institute of Personal Care Science