The secret to making feather-light foundations

By Julia Wray | Published: 6-Nov-2023 Featured companies: Siltech Corporation
Ingredients

Skinimalism has ushered in a wave of super-lightweight foundations, but what exactly goes into these formulations?

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From Chanel’s Les Beiges Water-Fresh Tint to Laura Mercier’s Real Flawless Weightless Perfecting Foundation, blockbuster facial make-up skus embodying the skinimalism trend offer a lightweight take on foundations.

It is a club recently joined by Estée Lauder Companies-owned MAC Cosmetics, which launched its first liquid foundation in a decade earlier this year, promising glowing, ‘expensive-looking’ skin.

Commenting on the brand’s new Studio Radiance Serum-Powered Foundation, MAC Cosmetics’ SVP of Global Marketing, Aida Moudachirou-Rebois, says: “Rising make-up trends embrace a healthy, glowing, natural complexion with more emphasis on skin health. Showcasing flaws is encouraged and part of the playfulness.

“A growing number of consumers are looking for coverage that will not mask their skin,” she adds.

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Featured companies

Siltech is a family-owned company with more than 30 years of experience specializing in the development, manufacturing and marketing of a full line of specialty ingredients,...
  • Companies:
  • Estée Lauder Companies
  • Seppic
  • Alfa Chemicals
  • Adina Cosmetic Ingredients
  • Azelis Group
  • Institute of Personal Care Science
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