Rahn is approaching two key 2022 trends for its in-cosmetics Global launches: sensocosmetics and scalp care.
New Myramaze-Essence activates the sensory receptors of the skin and nose, relaxing the mind and restoring skin’s natural glow.
Rahn noted that a depressed mood can have a negative impact on the appearance of skin, making it look sallow and dull.
Scent compounds in Myramaze-Essence are said to affect the bitter taste receptors in the skin, reinvigorating it and returning it to a relaxed and luminous state, even at low-threshold concentrations.
In vitro studies demonstrated that Myramaze-Essence’s activation of bitter taste receptors on keratinocytes induces a calcium influx: a driver of skin vitality.
In clinical studies, it was shown to elicit a more positive mood in persons under stress, instantly lowering levels of stress hormones.
It balances facial hydration, reduces redness, brightens, reduces roughness and increases shine.
Meanwhile, Radicare-Eco is an antioxidant inspired by protection mechanisms found in the leaves and fruit husks of plants.
It protects hair and scalp against urban airborne particulate matter and UV.
Long-term exposure to particulate matter and solar irradiation is known to induce chemical damage to both hair and scalp because toxic and oxidising pollutants become attached to them.
Radicare-Eco, based on rosmarinic acid from lemon balm, young shoots of barley grass and alpha-glucosyl hesperidin, works by forming a non-occlusive shield against urban pollution to protect the hair and scalp.