From ChatGPT to Dall-E, here are the surprising ways AI can help beauty brands

Published: 16-Oct-2024 Featured companies: BASF Personal Care and Nutrition GmbH
Ingredients Digital

Becki Murray discovers how the AI revolution is freeing up formulators’ time, letting them focus on what they do best

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The AI beauty market is expected to grow globally to US$8.1bn by 2028, according to Research and Markets.

But what exactly does that mean for formulators?

From initial ingredient development to final marketing, AI seemingly has the potential to influence all aspects of beauty formulation, enabling more efficient product development, while fostering innovation and improved sustainability.

Sounds exciting, doesn’t it? However, it is not without concerns and limitations.

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Featured companies

BASF Personal Care is one of the world’s leading supplier of high-performance ingredients for the personal care industry. The company understands human needs and meets them...
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