In celebration of its 20th anniversary this year, home shopping channel QVC (UK) is partnering with a number of its most popular brands to launch a range of limited edition products that feature its signature purple colour.
The products will be available from April to October via the brand’s website, and includes items such as an Elemis Anniversary Collection skin care kit, which includes three products housed in a purple make-up bag. There’s also a limited edition Cleanse & Polish kit from Liz Earle housed in a purple box, Leighton Denny Anniversary Crystal Nail File, and a special purple nail varnish from OPI.
“QVC continues to thrive despite the tough economic environment with one million happy customers and over £400m in sales last year,” said Dermot Boyd, CEO of QVC UK. “We’re thrilled that some of our key partners have developed these products especially to mark this occasion.”