Sandra Vallow
With more than 12 years experience in the beauty arena, 16 years in buying and a lengthy stint with department store Fenwick Sandra Vallow knows what she's looking for when it comes to finding the brands she wants stocked at QVC UK.
But how can a brand shine through as the one she wants on the shelf?
Cosmetics Business finds out how to impress this beauty mogul, which categories are on the rise and what her day to day role involves.