Multi-channel retailer QVC has announced it is to launch its first private label beauty brand.
According to WWD, the retailer will launch make-up brand Carmindy Beauty in partnership with New York-based beauty manufacturer and brand developer Batallure Beauty and makeup artist Carmindy, who will act as the face of the brand.
The new launch follows the recent announcement of several other retailers who are entering the own-brand beauty business.
These include Matalan, Amazon, Saks and Marionnaud.
Both QVC and Carmindy launched a teaser for the new brand online, with using the hashtag #september suggesting an autumn launch date.