Provital updates brand image

24-Nov-2020

Ingredients | Marketing

The brand's new reboot also includes a strategic change in how they approach customers

This year we have updated our brand image to put the company’s Do Care philosophy at the heart of our relationship with all our customers and partners worldwide.

Our brand reboot also includes a strategic change in how we approach our customers. This is our new commercial structure:

• Do Care and trends: Anna Balaguer is our new Global Beauty Trends representative, working to inspire and support our customers in the planning of their new beauty lines


• Do Care and marketing and communications: An updated and expanded department, led by Siham Bouhrir, has a strategic and digital focus, with the mission of extending our values not only to our customers but also to potential consumers


• Do Care and adding value to sales: In his new role as Sales Operations Manager, Rafael Bernad, who also heads the Sales Department, will ensure that we deliver value propositions, suitable for all needs, to our customers in the over 90 countries where we operate.

Values such as ethics and sustainability are becoming ever more important in the cosmetics sector and Provital is playing an active role in this transformation.

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