"Edible beauty: a tablet-sized solution to your skin care concerns. The digestible concept is the latest innovation in our ever evolving industry, but have we fallen for a magic pill which sounds too good to be true?
We often see food and drink trends as a source of inspiration for beauty and cosmetic brands, and here we see them borrowing their full raison d’etre.
While not an entirely new concept, with the likes of juices, shakes, vitamin tablets and even food in make-up fuelling the beauty zeitgeist, a growing industry focus on wellness is driving brands to foray into the edible beauty space with gusto.
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