Pinterest's Head of Beauty on the trends and looks to take over 2024

Published: 8-Dec-2023

Tom Spratt, Head of Beauty at Pinterest UK and Cosmetics Business columnist, on how brands can make the most of the upcoming beauty trends

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Although it’s hard to believe, 2024 is truly around the corner. As we look ahead to the new year, at Pinterest we’re already anticipating which beauty and cosmetic trends are set to dominate the industry.

Will it be big brows (again), bouncy blowouts or bare-faced glam? Thanks to our Pinterest’s annual forecasting trends report, Pinterest Predicts, brands and marketers need not simply guess.

It’s safe to say we’re

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