What's next for British beauty?

Published: 28-Sep-2023

Pinterest UK's Head of Beauty, Tom Spratt, explores Britain's beauty brand heritage and its global influence

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Technological advancements and consumer demands in the last decade in particular, have propelled the beauty industry to constant change. Although this provides opportunities for brands, simultaneously it means they must keep a finger on the pulse to stay relevant in this evolving industry.

From thin 1990’s eyebrows and bright coloured eyeshadow in the Spice Girl Era (my personal favourite), to now in 2023 when

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