The augmented reality app's success is due to consumers incorporating the technology into their beauty routines
Perfect Corp’s beauty augmented reality apps have been downloaded more than half a billion times.
The milestone accounts for the company’s entire portfolio including YouCam Makeup, YouCam Perfect, YouCam Fun and YouCam Nails.
Although still behind rival Meitu (who has a billion downloads in China alone), Perfect Corp is in front of competitor Modiface at 300 million downloads.
AR is becoming apart of consumers’ everyday beauty experiences and Perfect Corp’s news only further confirms the growing popularity of the industry.
“The world is embracing AR more than ever, engaging and integrating beauty AR technology in their daily beauty routines,” said Alice H Chang, CEO of Perfect Corp.
Consumers take 30 million selfies everyday via Perfect Corp’s app and on average YouCam Makeup users are two times more likely to make a purchase than non-users.
As well as virtual beauty try-on options, Perfect Corp released its mobile skin diagnostic tool to compete with the likes of Olay’s Skin Advisor app and Allure’s SkinBetter.
At the time of the launch Chang said: “Skin care is the foundation of every healthy beauty regimen and facial care is especially relevant for our selfie-loving community.
“YouCam Makeup’s new skin diagnostic tool helps users better understand their overall skin health and track skin condition over time in order to make more empowered beauty decisions.”