Snapchat adds beauty brands' AR features to platform

By Becky Bargh | Published: 15-Dec-2020
Colour Cosmetics

The social media platform, in partnership with Perfect Corp, is giving beauty brands access to its 180 million digital users to virtually discover and shop products

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Social media platform Snapchat has signed a collaborative deal with beauty tech provider Perfect Corp adding beauty try-on features to its site.

The digital agreement allows beauty brands that already have a

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  • Companies:
  • L'Oreal
  • Perfect Corp
  • Snap Inc
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