Best of Cosmoprof Bologna 2022: The trends and brands to know from beauty’s biggest show

By Sarah Parsons | Published: 3-May-2022
Retail Marketing

The Italian cosmetics trade fair was back in-person this year and Cosmetics Business explored it all to bring you this list of 30 trends and product highlights

You need to be a subscriber to read this article.
Click here to find out more.

After exploring 17 exhibition halls, discovering countless beauty brands and attending in-person conferences, the Cosmetics Business team attended Cosmoprof Bologna 2022 to discover the brands and trends to watch.

Beauty's biggest trade show was back in-person after a two-year hiatus and there was plenty to see at the Italian exhibition. The 2,700 exhibitors showcased their best wares, with highlights ranging from beauty devices, apps, skin care, hair removal, solid cosmetics and fragrances.

Below is a list of our highlights during the spring event.

Gadgets galore


Devices and apps was the talk of Cosmoprof Bologna 2022 with its new Beauty Tech space.

One up and coming tech brand Prinker showcased

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • BolognaFiere
  • Perfect Corp
  • Oway
  • OWAY
  • UpCircle
  • KaiosID
See more

You may also like

Marketing

The world tour with the international platform Cosmoprof

Read more
The Cosmoprof network continues to grow with new initiatives in the most strategic markets for the beauty sector and with new collaborations to increase business opportunities for industry professionals

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    90s fragrance revival to help TikTok deliver ‘record-breaking Christmas sales’ Black Friday is predicted to deliver triple-digit growth on the platform, thanks in part to demand for nineties fragrances and viral make-up items
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    How Kiko Milano has gone from make-up underdog to beauty titan The Italian company has undergone a big transformation to become a key make-up player. What's next?
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty's ‘Wicked’ winter is here, but can it last? The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    The battle of the Christmas beauty adverts Christmas adverts have become big business for the beauty industry. But which brands have hit the mark this year with their holiday marketing?
  5. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Marketing

The world tour with the international platform Cosmoprof

The Cosmoprof network continues to grow with new initiatives in the most strategic markets for the beauty sector and with new collaborations to increase business opportunities for industry professionals
Marketing

What's new at Cosmoprof CBE ASEAN 2024

Special areas, spotlighted trends and exclusive events and educational sessions will enrich the exhibition and provide new inspirations to the ASEAN beauty community
Marketing

Cosmoprof CBE ASEAN 3rd edition: Facts and figures

Take a look at the fact and figures for the 2024 edition of Cosmoprof CBE ASEAN
Ingredients

Cosmoprof CBE ASEAN 2024 puts the spotlights on the beauty business in Southeast Asia

The third edition of Cosmoprof CBE ASEAN has been inaugurated today and for 3 days it will present the latest innovations and trends in Southeast Asia
Marketing

Cosmoprof CBE ASEAN 2024 welcomes international stakeholders and local companies in Southeast Asia

The third edition of Cosmoprof CBE ASEAN will put the spotlight on the latest innovations and trends in Southeast Asia
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

The beauty brands leading a TV advert revival

While most would consider TV advertising to be a dying medium, why have beauty brands been increasingly turning to the platform for their marketing efforts?
Colour Cosmetics

Perfect Corp announces free virtual make-up try-on for women- and minority-owned brands

The AI and AR specialist's Small Business Beauty Tech Accelerator programme provides six months' free access to make Perfect Corp tools accessible to brands of all sizes
Subscribe now