P&G brands Old Spice and Secret will soon be sporting new eco-friendly packaging for their deodorant products.
The brands’ new plastic-free tube packaging is said to be made from 90% FSC-certified recycled paper and features a push-up design, which is commonly adopted by P&G’s plastic stick canisters.
P&G will complete the second phase of recyclability testing on the packaging later this year and, if successful, will adopt it for more of its product line.
“If we convert just 10% of our current deodorant packages to recycled paper or another recyclable material, it could eliminate up to 1.5 million pounds of plastic annually,” said P&G Beauty’s Associate Director of Global Sustainability and Brand Communications, Anitra Marsh.
“This is just one example of how we are trying to make a difference and build a more sustainable future.”
Meanwhile, according to the beauty giant’s VP of Personal Care, Freddy Bharucha, the company was spurred on by Gen-Z consumers’ sustainability expectations.
He said: “We co-designed this package with consumers who are interested in cutting back on plastic waste.
“The majority of Gen-Z consumers have high expectations for environmentally-friendly products.”
The development has also been prompted by countries such as China and the Philippines, which no longer accept plastic from the US to be recycled.
The products are set to roll-out to 500 Walmart stores next month.
P&G has also publicly declared to use only recyclable or reusable packaging by 2030, and said it will reduce the amount of virgin petroleum plastic used by 50%.