No7 Beauty Company educates influencers on skin care with new initiative

Published: 26-Jan-2022

In partnership with the British Beauty Council, the online course is said to tackle misinformation in the beauty industry

No7 Beauty Company has announced the launch of a skin care education programme in partnership with the British Beauty Council (BBC) to help educate up-and-coming social creators on skin care.

Tackling misinformation in the beauty industry, the first-of-its- kind initiative aims to up-skill creators by providing education modules designed to tackle misleading and incorrect content on social media platforms.

The online course has been created by educational technology company Learning with Experts and will form the starting point of the No7 Beauty Company Creator Collective.

David MacDonald, Vice President of Communications at No7 Beauty Company, said: “As a leader in the beauty industry, we have a responsibility to ensure people receive high quality, factually correct content about skin care so they can make informed choices about the beauty products they purchase.

“Our ambition is that through this work, we can support social creators in becoming true skin care experts creating valuable and factual content for their platforms that consumers can trust, and we hope to support their career growth in the beauty industry as a result.”

The course content is endorsed by beauty journalists and dermatologists, including skin care influencers Alison Young and Alice Hart-Davis, aesthetician Dija Ayodele and dermatologist influencer Dr Aamna Adel.

Delivered by Learning with Experts, the programme features six skin care modules that aim to de-bunk widely circulated skin care myths on social media.

The creators will learn about the science of skin, as well as ingredient information, helping them to communicate beauty information that is factually correct.

Elizabeth Barnett-Lawton, President of Education at British Beauty Council, said: “The new skin education programme provides a much-needed opportunity for social creators to educate their own communities in a responsible and effective way.”

Influencers recruited into the Creator Collective partnership, by invitation only, will also be invited to play a role in shaping the No7 Beauty Company brand identity.

The initiative comes after No7 Beauty Company discovered that over 55% of global consumers found skin care and cosmetic categories complex and confusing.

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