2011 event records 6,850 unique visitors
in-cosmetics 2011 in Milan this week recorded 6,850 unique visitors, almost a third of which were Italian. Show organiser Reed says this is by far the most well attended show ever outside of Paris.
Lipo Chemicals snapped up the Innovation Zone Best Ingredient Award at the event for its Liposhield HEV Melanin. The vegetable-derived material is designed to protect skin from high-energy blue or violet light that may result in premature ageing.
“We’re obviously delighted to have won this prestigious award. A great deal of hard work has gone into making Liposhield HEV Melanin a success and it feels great to have this recognised by so many industry experts,” said Christine Gehres, vp global marketing at Lipo on winning the award.
In second place was NeoPharm with Defensamide, a skin AMPs stimulant derived from natural amino acids and said to reinforce the skin’s natural barrier system and facilitate improved moisturisation. Third was ISP with Capsaline 14, a synthetic peptide designed to target and boost the expression of capsase-14, believed to be an important component in the skin’s natural defences.
The awards were introduced this year to recognise novel ingredients with great benefits to end users, and organisers Reed says selecting the winner wasn’t easy. Judging between eight strong competition finalists was a panel of industry experts including Amy Fu, senior research scientist, global skin care, Alberto Culver; Linda Marshall, president and owner, Elysée Cosmetics; Marc Pissavini, director, basic & applied research and technical services, Lancaster at Coty R&D Center, Monaco; and Theresa Chen, associate director, global growth strategy and technology platform, Johnson & Johnson Consumer Companies Inc.
The ingredients were judged on how well they combine science and features in a way that demonstrates substantial benefits to manufacturers and end users when compared with existing ingredients.
Cathy Laporte, in-cosmetics group marketing manager, commented: “Although there could only be one main winner, all the ingredients showcased in the Innovation Zone and indeed across the whole exhibition are strong in their own right and I have no doubt that they will go on to be used very successfully in cosmetic and personal care formulations around the world in the not too distant future.”