Vantage, a leading global supplier of naturally derived specialty ingredients and formulations for skin, hair and sun care and colour cosmetics, presented two new ingredients as well as a set of 17 new formulations at in-cosmetics Global Tradeshow (Booth 1G80) in Paris, France on April 16-18, 2024.
“This year, Vantage delivers a compelling showcase of high-performance and sustainable solutions by integrating marketing intel and technical expertise,” says Beto Pino, newly appointed Vice President of Innovation, Personal Care. “By understanding and anticipating the needs of the end user, we have created 17 new formulations aimed to accelerate our customers’ innovation pipelines, positioning ourselves as a partner within the personal care value chain.
Recognising the preferences and challenges of each generation from Gen Alpha to Boomers, the concept entitled “Vantage, Your Life Choice” illustrates how personal care accompanies consumers through their life journey to fulfil their needs and aspirations. The 17 new formulations include skin care, hair care, colour cosmetics and multifunctional prototypes and are positioned to address the diverse skin care and beauty needs of each generation. They incorporate Vantage solutions that support trends for conscious consumerism and responsible sourcing as well as enable more sustainable formulation development and energy consumption.
Vantage also introduced two innovations aimed at enhancing formulation performance:
- CURAZELIC® 44 is a novel form of solubilised azelaic acid to help improve performance in face cleansers and clear formulations.
- METAUPON® EZ AMIBIO, the latest sulfate-free, liquid surfactant system has been developed for its versatility and compatibility with a broad range of rinse-off systems.