In an effort to expand its retail footprint, Lancer Skincare has inked a retail deal with multi-platform e-commerce retailer QVC.
The US beauty brand has also signed Emmy nominee actress Candace Cameron Bure to front its marketing efforts.
Cameron Bure is best known for her role as D.J. Tanner in Netflix’s Full House and has written three books, one of which was a New York Times best seller.
CEO of the brand Tracey Sameyah said: “We have been in discussion with our great partners at QVC for close to two years, with the mindset of carving out the correct strategy to bring the world-renowned Lancer Skincare brand to the QVC audience.
“We believe that this partnership will allow us to get Dr Lancer’s message of the lancer method to an untapped audience via the trusted experience of the QVC platform.”
Sameyah added: “Our authentic partnership with Candace has also been built over a number of years and we see Candace as the ultimate representation of the brand.”
“We are thrilled that Candace is joining us on this endeavour with QVC and foresee her millions of loyal fans to be equally as thrilled about experiencing the Lancer brand.”
First to launch on QVC will be the brand’s introductory anti-ageing set featuring its polish, cleanse and nourish products.
